Explore our diverse portfolio spanning various industries, showcasing our adaptability. Dive into in-depth case studies for a deeper understanding.
Wandering Rayven was commissioned to elevate the online presence of an established brand by implementing a comprehensive website facelift. The initial challenge was preserving the existing logo, already featured on product labels, while crafting a modern design aligned with the brand’s color scheme and concept. The existing website presented several critical issues, including suboptimal product placement, a convoluted navigation structure, and an overwhelming color palette. Our mission encompassed enhancing website design, optimizing user experience, redefining product visibility, and implementing SEO strategies for targeted audience engagement, particularly for e-commerce purposes.
When this client decided their unique product needed an equally unique design, Wandering Rayven embarked on an exciting journey, armed with nothing but a vision for the label and a fresh target audience to captivate. As the creative kingpin of this entire venture, I undertook the monumental task of building everything from scratch. This included crafting not just product labels but breathing life into new product names, developing a cohesive logo, and fashioning the brand’s entire identity. In addition to these critical elements, I also masterminded a fully-functioning e-commerce website, meticulously designed multiple print catalogs, and created the entire spectrum of social media graphics and marketing materials. From business cards to other print and graphic materials, every aspect of this project was nurtured to perfection. This endeavor was a testament to our commitment to originality and innovation, resulting in a brand that stood out as a trailblazer in its niche, built from the ground up.
I worked alongside a talented team of female filmmakers to turn this concept into a reality, guiding it from the initial idea to a finished production screened in the theater. While my primary roles were assistant director and assistant editor, I took on various additional responsibilities across multiple production departments. From pre-production tasks like casting and location scouting to wearing my producer hat, I helped ensure a smooth production process, embracing the challenges of bringing our creative vision to life. In the post-production phase, my attention to detail was crucial as I meticulously co-edited the footage, ensuring the final product was a compelling and seamless narrative. This project truly showcased our team’s adaptability and dedication to crafting an engaging visual story within the demanding constraints of a 48-hour timeline. The film premiered at the Gateway Film Center in Columbus, OH and took home several nominations as well as an Audience Award.
Hey there, I’m Rayven, your navigator through the digital wilderness! Join me as we infuse some untamed spirit into your business. Ready to embark on this journey? 🕯
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